Cresciano

I was asked to build a marketing storytelling about a brand. I chose to create my own, Cresciano which tells a story about how a group of climbers decided to upcycle used bouldering shoes to create new climbing equipement such as chalk bags. I designed the entire strategy and created a website and a video teaser, but the heart of the project is at what story it tells. Restoring value to what is forgotten. The entire identity transmits this idea, from the scans (the images are fake ones, i didn't go until production stage) to the products. Would you join Cresciano?