Marcel Broodthaers Exhibition Banner

This project was created to engage students and younger audiences with the Marcel Broodthaers exhibition at MASI. The piece is a typographic play between the artist’s signature and the cat(one of the exhibition’s key protagonists). Filmed from a unique perspective beneath a sheet of glass, the cat is shown walking mockingly over the frame, scattering the kibble that forms the artist’s initials. By entering from the bottom and exiting at the top of the screen, the cat’s movement and the unusual "under-glass" POV create a striking visual that captures the attention of passersby. The video was ultimately adopted by the LAC as an official digital poster and featured on their Instagram profile.