Visual Branding Open Air St. Gallen

In the third semester of my apprenticeship in 2024, I worked on a school project where I redesigned the visual identity for the OpenAir St. Gallen festival. The goal was to give the festival a fresh new look and apply it to different merchandise items. I created a new visual concept and used it for products like a poster, stickers 
and accessories. To bring the design to life even more, I also made an animated poster that added movement and helped communicate the updated style of the festival 
in a dynamic way.