Watty - Ride the Future

In cities, the decision to move differently is rarely about motivation. It is about friction: uncertainty, hidden costs, “what if it breaks,” and the sense that sustainable choices always demand extra effort. Watty was designed to remove that weight. The project frames long term e-bike renting as something stable: an all in subscription that covers the worries people carry most, including maintenance, insurance, and fast replacements, so the rider can simply keep going. Add to that the freedom to customise the bike to fit your life, and the experience becomes personal, not generic. Watty also turns commitment into a small reward. The more you ride, the more points you earn, and those points can unlock real discounts. Along the way, clear impact insights make the benefit tangible, showing how much lighter an e-bike is compared to driving. And because every day feels different, route choices adapt to the rider’s mood: quieter streets, the fastest way, or a more scenic ride. Even problems stay simple, with a photo based report that can be sent to a partner when something feels off. 👉 Full case study and an interactive prototype are available on Behance. The prototype is linked in the middle of the Behance case study.